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Bibliografia : p. 11
Bibliografia : p. 25
Vol. 4: Quarta série ginasial
Ciências da natureza
Transferência de formaçäo
Descrição baseada em: (1999/2000)
Contém: 16 peças : color., madeira, castanho
Disponível na Biblioteca da ESACB na cota C30-18654TFCPAN.
ABSTRACT : We investigate visual metaphor (visual symbolism) in
logotypes, its perception and its effect on memory. Henceforth, a visual
standard experiment was developed for that effect. This model can be
adapted to other logotypes (fig.4 and fig.6). Our research aims to
evaluate the value of the perception of visual metaphor within a logo and
its mnemonic consequence on the observer.
In general metaphor, or symbolism, is an action, person, place, word or
object that represents another to give a different meaning. On our study
we evaluate visual metaphors, therefore metaphors that are perceived
through visual representation, such as is the case in logos, symbols, logo
marks, marks and all derivative paraphernalia of nomenclatures
associated to any kind of Visual Identity; be it Visual Corporate Identity or
Visual non-Corporate Identity such as services, products and persons.
Many designers incorporate universality to symbols in the conception of
“logos”. For example: Linden Leader (1994) for FedEx incorporates an
arrow, symbolizing to move switily and directly. It is the designer’s
exertion and experience that will complement symbolism into a new
graphic form, until then unknown. We evaluate the condition of adding a
universal graphic form to a graphic creation and its communicative
reach.
Proveniente do ex-CDE do IPCB
