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Trabalho de Projeto apresentado à Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco para cumprimento dos requisitos necessários à obtenção do grau de Licenciado em Design, Comunicação e Produção Audiovisual
Contém ref. bibliográficas
Dissertação apresentada à Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco, em associação com a Faculdade de Arquitetura da Universidade Técnica de Lisboa, para obtenção do grau de Mestre em Design Gráfico
Documento disponível na Biblioteca da ESART
Este projeto visa o desenvolvimento de uma proposta de metodologia de gestão de
projetos de investigação em design de comunicação, que tem como objetivos
evidenciar a importância da aplicação da investigação em design de comunicação em
contexto da prática profissional, a criação de novo conhecimento científico,
enfatizando a valorização da visão holística e da gestão de design, e compreender de
que forma a gestão de projeto pode auxiliar quer na compreensão da visão holística do
problema, quer na respetiva solução.
Foram utilizadas metodologias não-intervencionistas e intervencionistas. No caso das
metodologias não-intervencionistas, foram utilizados os métodos exploratórios de
revisão da literatura, entrevistas exploratórias e estudo de casos. No que concerne às
metodologias intervencionistas, foram utilizados os métodos generativos de
investigação ativa, triangulação da informação e matriz ponderada. Em último lugar,
utilizou-se o método avaliativo de análise dos resultados.
Com a finalidade de desenvolver uma metodologia de gestão de projetos de
investigação em design de comunicação, foram analisados cinco estudos de caso
relacionados com as áreas de desenvolvimento de produtos agroalimentares,
desenvolvimento de produtos de cosmética/farmacêutica; investigação cultural, e
promoção e divulgação ambiental. Além disso, também foi efetuada a revisão da
literatura, considerando os autores de referência das várias disciplinas no âmbito do
projeto, nomeadamente a investigação em design de comunicação, gestão de design,
gestão de projeto, design thinking, visual design e design de comunicação visual.
No âmbito do desenvolvimento do presente projeto, também foi realizado um estágio
curricular no grupo de investigação RETHINK, tendo sido fundamental para obter uma
perspetiva do contexto de prática profissional, e assim complementar as perspetivas
dos autores de referência, desenvolvendo um modelo fundamentado num contexto
teórico-prático de investigação.
The present study results from a set of studies developed in the scope of the project and design methodologies. Through non-interventionist and interventionist methodologies with qualitative basis, a management model was developed to apply in research project in the communication design field. On this way, this study evidences the importance of using suitable methodologies, applying project management and design management concepts, and lastly demonstrates how Design Thinking and visual thinking methods can improve the outcomes of the projects when these disciplines were used together. This research has as main goals to clarify the research project management in communication design, to demonstrate the importance of an application related to a management model in a research project in a professional practice context, to contribute for scientific knowledge. The present study intends also to understand how the project management can help, whether reasoning the problem in a holistic view or within a specific framework.
The present study results from a set of studies developed in the scope of project and design methodologies. Through non-interventionist and interventionist methodologies with qualitative basis, the methodologies of several research projects in communication design were analysed. In this way, this study evidences the importance of using suitable methodologies, applying project management and design management concepts, and lastly demonstrates how Design Thinking and visual thinking methods can improve the outcomes of the projects when all these disciplines are used together. This study has as main goals the development of methodologic synthesis models that help in the decision-making process, and to simplify the design process through the visual thinking and Design Thinking tools that allowed the designers to have a holistic perspective of each project. Besides this, it was expected that these synthesis models could be applied in other research projects in the communication design field.
The present article results from a research project, which, as the objective simplifying the research project management in communication design. This project intends to demonstrate the importance of an application of a research methodology in a professional practice context, to contribute to scientific knowledge, and at last understanding which forms the design methodology applied to research projects can help whether understanding the problem in a holistic view or with a respective solution.
The present article results of a research project, which as the main objective simplifying the research project management in communication design. This project intends to demonstrate the importance of an application of a research methodology in professional practice context, to contribute for scientific knowledge, and at last understanding which form the project management can help whether understanding the problem in a holistic view or with respective solution, contributing for communication design projects user centered, taking into account the ergonomics and human factors.
This study results of the application of the visual thinking methods through a non-interventionist methodology divided in two steps: exploratory interviews and exploratory descriptive diagrams. The research in this field has as main objectives to demonstrate that using visual thinking methods can help in a holistic comprehension of the methods and work processes of the projects, to simplify the complex information of each project and find key concepts common to all of the case studies. This research emerges because of the struggle in assess a detailed holistic perspective about the projects and his components, as the structure and organization of information during the project, since that the designer works in several projects at the same time. In this way, the study intends to evidence the importance that the organization of the information and his visual representation assumes in the development of the new knowledge, in the establishment of relations through the holistic view that visual thinking methods provides.
Furthermore, this study demonstrate that visual thinking is fundamental to a better comprehension of the structure and organization of the design process, as well as powerful tool to achieve findings in design and project methodology fields.
