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Vol. II : Ecologia, cultura e produçöes. - 1962
Processamento e conservaçäo dos alimentos
Contém ref. bibliográficas
Trabalho de Projeto apresentado à Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco para cumprimento dos requisitos necessários à obtenção do grau de Licenciado em Design, Comunicação e Produção Audiovisual
The project developed aims to respond to the communication needs of a
Portuguese agri-foods company called MEPS. The project emerges as a profitable
opportunity for both parties (student and company) as the communication sector is
often sidelined by small and medium-sized companies, due to the high cost that a
communication department requires, and in this way (degree project) they do not
need to invest, and the student has the chance to experience a more professional
exercise.
MEPS, despite being a company founded around 1920, did not present a
communication that appealed to a defined public, it did not have a coherent visual
identity and its digital media are out of step with current technology, so it was
necessary, through a methodology, to create a new, coherent way of communicating
that unifies the means of communication.
It was necessary to make an analysis of the brand's competitors, from more direct
competitors to inspirational cases, as well as the analysis of the current brand itself,
in order to determine which aspects of communication to change, to maintain, which
are the strengths, weaknesses, threats and opportunities to explore, thus helping to
define the brand's concept and positioning.
Having the positioning well defined, it was possible to develop some sketches of
the graphic brand. These sketches would later be improved to arrive at a better
graphic branding option, which in turn would be tested in terms of visibility.
With the selected graphic brand, the remaining elements of the visual identity
were also selected, such as textures, colours, shapes, fonts, 5th element, imagery, and
graphics, organized in the form of a stylescape.
After defining the visual identity, the brand book was developed as a way to
standardize the applications that followed, such as product packaging, website
mockup, merchandising, product´s catalog, uniforms, car fleet and stationery. It was
also necessary to develop the final arts for the printing of the applications, and
respective costs, which together with the labour costs, totalled the project´s price, if it
was paid and applied
Contém referências bibliográficas
Autonomia profissional
Disponível na Biblioteca da ESACB na cota C30-8093TFCPAN.
This paper describes the implementation and the technical specifications of a geolocation database assisted by a spectrum-monitoring outdoor network. The geolocation database is populated according to Electronic
Communications Committee (ECC) report 186 methodology. The application programming interface (API) between the sensor network and the geolocation database implements an effective and secure connection to successfully gather sensing data and sends it to the geolocation database for post-processing. On the other hand, the testbed allows authorized TV white space devices to gain access to the services of the geolocation database, according to a draft implementation of Internet Engineering Task Force (IETF) Protocol to Access White Space (PAWS) Two experimental methodologies are available with the testbed: one focused on coexistence studies with commercial wireless microphones, when the testbed is used for sensing only, and another for demonstration purposes, when the testbed is also used to emulate wireless microphone signals. Overall, this hybrid approach is a promising solution for the effective use of TV white spaces and for the coexistence with digital TV broadcast signals, or dynamic incumbent systems, such as unregistered wireless microphones.
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“Copyright © [2012] IEEE. Reprinted from ICT Future Network & Mobile Summit 2012. ISBN: 978-1-4673-0320-0.
This material is posted here with permission of the IEEE. Internal or personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution must be obtained from the IEEE by writing to pubs-permissions@ieee.org. By choosing to view this document, you agree to all provisions of the copyright laws protecting it.”
This chapter describes outdoor transmission tests and field measurements in TV white spaces (TVWS) carried out in Europe. TVWS Measurements in Germany showed that the extended Hata model is appropriate to describe the path loss over distances up to a few kilometers. During the TVWS trial in Slovenia, we combine infrastructure sensing with geo-location database access to protect not only DVB-T, but also wireless microphone (WM) signals from TVWS devices interference.
“© 2017 IEEE. Personal use of this material is permitted. Permission
from IEEE must be obtained for all other uses, in any current or future
media, including reprinting/republishing this material for advertising or
promotional purposes, creating new collective works, for resale or
redistribution to servers or lists, or reuse of any copyrighted
component of this work in other works.”
“© © 2017 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.”
