Sampaio, C. A. F., Hernández-Mogollón, J. M., & Rodrigues, R. G. (2019). Market orientation and hotel industry: developing a measurement model. Lecture Notes in Electrical Engineering (Vol. 505). https://doi.org/10.1007/978-3-319-91334-6_146.
978-331991333-9
18761100
10.1007/978-3-319-91334-6_146
Title
Market orientation and hotel industry: developing a measurement model
Subject
Hotel industry Market orientation Scale construction
Relation
Springer Verlag
Date
2018-11-28T14:31:11Z 2018-11-28T14:31:11Z 2019
Description
This study seeks to fill a gap in market orientation literature about the hotel industry and deals with the construction of a market orientation scale tailored based on a sample obtained from the hotel industry in a multicultural context. The proposed model has three dimensions: intelligence generation, intelligence dissemination and coordinated response to the client, competition and market structure domains. Research results indicate that the scale has good psychometric indicators. Content validity was assessed by questioning a group of marketing experts across Western Europe. Working data indicates that the proposed model holds convergent and discriminant validity as well reliability. info:eu-repo/semantics/publishedVersion
