Projeto final de Calças Perfect Fit Teti Jeans : “Um jogo de cintura”
Type
report
Publisher
Identifier
PEREIRA, Maria Teresa da Fonseca Oliveira Peças ; BAPTISTA, Ana Cristina Teixeira (2020) - Projeto final de Calças Perfect Fit Teti Jeans : “Um jogo de cintura”. Castelo Branco : IPCB. ESART. 1 CD-ROM: Relatório do Trabalho de Fim de Curso de Design de Moda e Têxtil.
Title
Projeto final de Calças Perfect Fit Teti Jeans : “Um jogo de cintura”
Contributor
Almeida, Maria Cristina Queijeiro Borges de
Ribeiros, Brígida Isabel Gonçalves
Ribeiros, Brígida Isabel Gonçalves
Subject
Moda
Date
2020-10-23T15:25:46Z
2020-10-23T15:25:46Z
2020
2020-10-23T15:25:46Z
2020
Format
application/pdf
Description
Este projeto é a solução de um problema muito comum nas vidas das
mulheres em geral, mas pensando nas mulheres portuguesas.
O trabalho realizado trata da construção de uma marca com o nome de
TetisJeans, que tem como objetivo proporcionar a três corpos diferentes jeans originais
e de boa qualidade, com a particularidade de que essas senhoras não tenham de fazer
ajustes nem tenham dificuldade a encontrar o seu par de calças perfeito.
Todas as mulheres têm um corpo diferente umas das outras, dessa forma
preocupámo-nos em saber quais os corpos com mais dificuldades em encontrar calças
de ganga perfeitas no mercado. Há corpos que acabam por encontrar, mas são sempre
necessários ajustes e outros que é muito raro encontrar pelo seu corpo maior e quando
encontram, não se sentem perfeitas nelas pois têm sempre os mesmos cortes e cores,
o que tira a vertente da originalidade.
Trabalhamos com corpos triângulos, perna longa e plus size pois através de
estudos populacionais percebemos que têm mais dificuldade de compra e menos
opções de escolha.
Através dos estudos de várias tabelas de diversos países conseguimos
proporcionar calças de ganga para as mulheres que se enquadrem com a nossa
filosofia. Procurámos em diferentes países porque, por exemplo, na América há mais
procura de Plus Size devido ao excesso de obesidade que existe. Assim, como há mais
procura há mais escolha, pois o mercado adaptasse a procura do consumidor.
Assim, tencionamos resolver este problema e dar mais confiança a estas
mulheres que têm esta dificuldade em vários momentos das suas vidas.
Abstract : This project is the solution to a very common problem in the lives of women in general but specifically thinking on Portuguese women. The work is about the making of the brand with the name of TetisJeans, which aims to provide three different body types with original and good quality jeans, with the particularity that these ladies do not have to make adjustments or have difficulty finding their own perfect pair of jeans. All women have a different body, so we are concerned with which bodies have the most difficulties in finding the perfect jeans on the market. There are bodies, that you end up finding it, but adjustments are always needed and others that are very rare to find due to their larger body and when they do, they don’t feel perfect in them because they always have the same cuts and colors, which takes away the originality. We work with triangles, long legs and plus size bodies because through population studies we realize that they have more difficulty in buying and fewer options to choose from. Through the studies of several size guide in different countries, we managed to provide jeans for women that fit our philosophy. We looked in different countries because, for example, in America there is more demand for Plus Size due to the excess obesity that exists. Thus, as there is more demand, there is more choice, as the market adapts consumer demand. Thus, we intend to solve this problem and give more confidence to these women who have this difficulty at various times in their lives.
Abstract : This project is the solution to a very common problem in the lives of women in general but specifically thinking on Portuguese women. The work is about the making of the brand with the name of TetisJeans, which aims to provide three different body types with original and good quality jeans, with the particularity that these ladies do not have to make adjustments or have difficulty finding their own perfect pair of jeans. All women have a different body, so we are concerned with which bodies have the most difficulties in finding the perfect jeans on the market. There are bodies, that you end up finding it, but adjustments are always needed and others that are very rare to find due to their larger body and when they do, they don’t feel perfect in them because they always have the same cuts and colors, which takes away the originality. We work with triangles, long legs and plus size bodies because through population studies we realize that they have more difficulty in buying and fewer options to choose from. Through the studies of several size guide in different countries, we managed to provide jeans for women that fit our philosophy. We looked in different countries because, for example, in America there is more demand for Plus Size due to the excess obesity that exists. Thus, as there is more demand, there is more choice, as the market adapts consumer demand. Thus, we intend to solve this problem and give more confidence to these women who have this difficulty at various times in their lives.
Access restrictions
restrictedAccess
http://creativecommons.org/licenses/by/4.0/
http://creativecommons.org/licenses/by/4.0/
Language
por
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