Linguagens de sintese visual do DNA das marcas gastronómicas de Estrela Michelin. Estudo de casos comparativo
Type
article
Publisher
Identifier
MAGALHÃES, Alexandre ; OLIVEIRA, Fernando (2020) - Linguagens de síntese visual do DNA das marcas gastronómicas de Estrela Michelin. Estudo de casos comparativo. Convergências: Revista de Investigação e Ensino das Artes. ISSN 1646 - 9054. Vol. XIII, nº 26, p. 1-11.
1646 - 9054
Title
Linguagens de sintese visual do DNA das marcas gastronómicas de Estrela Michelin. Estudo de casos comparativo
Visual synthesis languages of the DNA of the Star Michelin gastronomic brands. Comparative case studies
Visual synthesis languages of the DNA of the Star Michelin gastronomic brands. Comparative case studies
Subject
Marcas gastronómicas
Estrela Michelin
Diagramas
Linguagem de marca
Linguagem visual
Gastronomic brands
Michelin star
Diagrams
Brand language
Visual language
Estrela Michelin
Diagramas
Linguagem de marca
Linguagem visual
Gastronomic brands
Michelin star
Diagrams
Brand language
Visual language
Date
2021-03-02T16:34:16Z
2021-03-02T16:34:16Z
2020
2021-03-02T16:34:16Z
2020
Description
O presente estudo aborda a utilização de Diagramas no processo de análise de Sistemas e de linguagem de Identidade Visual das Marcas. Foi desenvolvido o estudo comparativo de casos de marcas Gastronómicas de Estrela Michelin, com intuito de compreensão do seu DNA e posicionamento em relação aos elementos de comunicação utilizados. Os resultados obtidos, permitiram perceber as diferentes linguagens visuais entre as MARCAS, desde da sua componente visual, através do nome, símbolo, tipografia, cor, passando pelos elementos complementares, imagética, formas, som entre outros. Essa relação permite-nos obter reflexões acerca das suas características e do que as difere e as aproximam permitindo ter um maior controle sobre esse universo visual, bem como sobre a implementação do seu DNA. Em suma concluímos, apesar das diferentes linguagens, as marcas mantém o seu posicionamento.
ABSTRACT : This study focuses on the use of Diagrams in the process of systems analysis and Visual Brand Identity language. The comparative study of Gastronomic Star Michelin brands cases was developed in order to understand their DNA and positioning in relation to the communication elements used. The results obtained, allowed us to understand the different visual languages among the BRANDS, from their visual component, through the name, symbol, typography, colour, through the complementary elements, imagetics, shapes, sound among others. This combination allows us to reflect on their characteristics and what makes them different and bringthem closer together, allowing us to have a beer control over this visual universe, as well as the implementation of their DNA. In short, despite the different languages, we conclude that the brands maintain their positioning.
info:eu-repo/semantics/publishedVersion
ABSTRACT : This study focuses on the use of Diagrams in the process of systems analysis and Visual Brand Identity language. The comparative study of Gastronomic Star Michelin brands cases was developed in order to understand their DNA and positioning in relation to the communication elements used. The results obtained, allowed us to understand the different visual languages among the BRANDS, from their visual component, through the name, symbol, typography, colour, through the complementary elements, imagetics, shapes, sound among others. This combination allows us to reflect on their characteristics and what makes them different and bringthem closer together, allowing us to have a beer control over this visual universe, as well as the implementation of their DNA. In short, despite the different languages, we conclude that the brands maintain their positioning.
info:eu-repo/semantics/publishedVersion
Access restrictions
openAccess
http://creativecommons.org/licenses/by/4.0/
http://creativecommons.org/licenses/by/4.0/
Language
por
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