O caráter atemporal no design de marcas gráficas - estudo de caso do redesign do projeto “TAMAR”
Type
article
Creator
Publisher
Identifier
SILVA, João Carlos Riccó Plácido da [et al.] (2019) - O caráter atemporal no design de marcas gráficas - estudo de caso do redesign do projeto “TAMAR”. Convergências: Revista de Investigação e Ensino das Artes. ISSN : 1646 - 9054. Vol. XII, nº 23, p. 1-7.
1646 - 9054
Title
O caráter atemporal no design de marcas gráficas - estudo de caso do redesign do projeto “TAMAR”
The timeless character in design of graphic brands - redesign case study of the project "TAMAR"
The timeless character in design of graphic brands - redesign case study of the project "TAMAR"
Subject
Design gráfico
Marcas gráficas
Caráter atemporal
Metodologia
Graphic design
Graphic brands
Timeless character
Methodology
Marcas gráficas
Caráter atemporal
Metodologia
Graphic design
Graphic brands
Timeless character
Methodology
Date
2019-06-21T00:18:17Z
2019-06-21T00:18:17Z
2019
2019-06-21T00:18:17Z
2019
Description
O mercado atual de marcas gráficas tem passado por grandes
atualizações nas linguagem a cerca do redesign de grandes marcas, para
torna-las mais modernas e duradouras. Porem as mudanças por sua vez
são sempre simples e pontuais para que não se perca a identidade já
desenvolvida e criada pelo tempo de uso da marca. Neste caso o caráter
atemporal se torna importante para o novo desenvolvimento fazendo
com que as características dessas linguagens visuais se mantenham e
continuem perdurando os adjetivos e mensagens visuais que elas passam.
O presente estudo busca um exemplo de como realizar este redesign
mantendo a atemporalidade, utilizando de parâmetros do caráter
atemporal da marca e fazendo com que ela continue com seus atributos
nas futuras aplicações, para este objetivo foi utilizado a marca do projeto
“Tamar”. Obtendo um resultado que mantem os caráter atemporal no
caso, sendo que este estudo resultou em uma marca gráfica ficticia e sem
uso comercial.
ABSTRACT: The current market for graphic brands has undergone major updates in language around the redesign of major brands, to make them more modern and durable. But the changes in turn are always simple and punctual so that the identity already developed and created by the time of use of the mark is not lost. In this case, the timeless character becomes important for the new development, causing the characteristics of these visual languages to remain and connue to endure the adjectives and visual messages that they pass. The present study seeks an example of how to accomplish this redesign while maintaining timelessness, using parameters of the timeless character of the brand and making it continue with its a
info:eu-repo/semantics/publishedVersion
ABSTRACT: The current market for graphic brands has undergone major updates in language around the redesign of major brands, to make them more modern and durable. But the changes in turn are always simple and punctual so that the identity already developed and created by the time of use of the mark is not lost. In this case, the timeless character becomes important for the new development, causing the characteristics of these visual languages to remain and connue to endure the adjectives and visual messages that they pass. The present study seeks an example of how to accomplish this redesign while maintaining timelessness, using parameters of the timeless character of the brand and making it continue with its a
info:eu-repo/semantics/publishedVersion
Access restrictions
openAccess
http://creativecommons.org/licenses/by/4.0/
http://creativecommons.org/licenses/by/4.0/
Language
por
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