Gaspar, M. C., Julião, J., & Tjahjono, B. (2017). Enhancing regional produce as green products for the global market: an exploratory study in a portuguese region. International Journal of Social Ecology and Sustainable Development (IJSESD), 8(3), 100-113. doi:10.4018/IJSESD.2017070107
1947-8402
10.4018/IJSESD.2017070107
Title
Enhancing regional produce as green products for the global market: an exploratory study in a portuguese region
Subject
Eco-Innovation Endogenous resources Green products Regional ecosystems Sustainability
Date
2018-01-24T11:04:59Z 2018-01-24T11:04:59Z 2017
Description
This study focuses on exploring the sustainability characteristics of the regional produce, which comes
from the Beiras region of Portugal to support new differentiation claims and forecast its effect on a
global mass-market. Considering a Multiple Helix approach, this study aims to examine the role and
perception of local academia in relation to this new premise to enhance the dynamic and competitive
positioning of such regional produce. To this end, several in-depth interviews were conducted with
local researchers and decision-makers, allowing the significance and potential of the proposed green
claims to be discussed. Several insights into the subject were developed and new directives were
presented. Nonetheless, complementary research may still be necessary to assess the remaining
multiple helix actors of the local ecosystem in order to identify and develop the most promising
strategies to effectively promote local endogenous produce to a global market. info:eu-repo/semantics/publishedVersion
