O contributo do design de comunicação em projetos de sensibilização : estudo de caso no Graal
Type
masterThesis
Creator
Identifier
203236858
Title
O contributo do design de comunicação em projetos de sensibilização : estudo de caso no Graal
Contributor
Martins, Daniel Raposo
Almeida, Mafalda Sofia Tavares Gomes de
Almeida, Mafalda Sofia Tavares Gomes de
Subject
Design de comunicação e inclusividade
Design social
Inclusivo e ativista
Gestão de design
Estratégias de comunicação
Communication design and inclusiveness
Social, inclusive and activist design
Design management
Communication strategies
Domínio/Área Científica : Humanidades
Design social
Inclusivo e ativista
Gestão de design
Estratégias de comunicação
Communication design and inclusiveness
Social, inclusive and activist design
Design management
Communication strategies
Domínio/Área Científica : Humanidades
Date
2023-02-24T14:31:24Z
2023-02-24T14:31:24Z
2022
2023-02-24T14:31:24Z
2022
Description
Este relatório visa apresentar o trabalho realizado para o Graal em termos de reconhecer a utilização
do design de comunicação em contexto profissional associado a organizações e/ou associações sem fins
lucrativos. Pretende-se também colocar em prática os conhecimentos adquiridos de modo a contribuir
para o conhecimento na área de design gráfico, identificando os contributos e a eficácia dos artefactos
desenvolvidos ao longo do estágio.
Tendo por base algumas questões iniciais como: “De que forma os artefactos de Design podem
melhorar a eficácia das mensagens do Graal?” ou “Como se pode adequar visualmente a informação para
sensibilizar o maior número de destinatários possíveis?”, foram utilizadas metodologias nãointervencionistas
e intervencionistas, sendo que na primeira foram utilizados métodos como a revisão
da literatura, que permitiu aprofundar conhecimentos na área de estudo, com relevância nos diversos
subtemas abordados, caso de estudos selecionados tendo em conta os meios de atuação e os temas. Nas
metodologias intervencionistas foram utilizados métodos generativos como o é o caso da investigação
ativa e o registo diário. No final, através do método avaliativo de análise de resultados, foram obtidas as
conclusões e recomendações para futuros estudos.
Os principais resultados consistem na abordagem direta e interna como mais-valia para associações
sem fins lucrativos, estabelecendo uma comunicação coerente em cada projeto e que ao mesmo tempo
sejam encontradas soluções para atingir um maior público-alvo, não descurando os objetivos, conceitos
e necessidades da organização. Foi ainda possível constatar as diferenças entre a permanência de um
designer na associação versos uma subcontratação, que deu origem a um fluxograma, que conta com os
principais passos a dar e com algumas estratégias a aplicar em cada fase, dando a conhecer uma nova
metodologia à organização, para que esta possa posteriormente aplicá-la. Estamos convictos de que esta
metodologia de trabalho pode ainda servir também de modelo para outros organismos que tenham as
mesmas características e enfrentem as mesmas necessidades.
Abstract : This report aims to present the work done for the Grail in terms of recognizing the use of communication design in a professional context associated with non-profit organizations and/or associations. It is also intended to put into practice the knowledge acquired to contribute to the knowledge in graphic design, identifying the contributions and effectiveness of the artifacts developed throughout the internship. Based on some initial questions such as: "How can Design artefacts improve the effectiveness of the Grail messages?" or "How can information be visually adapted to raise awareness among the largest possible number of recipients?", non-interventionist and interventionist methodologies were used. In the former, methods were used such as the literature review, which allowed to deepen knowledge in study, with relevance in the various sub-themes addressed, case studies selected considering the means of action and the themes. In the interventional methodologies, generative methods were used, such as active research and diary recording. At the end, through the evaluative method of results analysis, conclusions and recommendations for future studies were obtained. The main results consist of the direct and internal approach as an added value for non-profit associations, establishing a current communication in each project and that at the same time solutions are found to reach a larger target audience, not neglecting the objectives, concepts and needs of the organization. It was also possible to see the differences between the permanence of a designer in the association versus a subcontractor, which gave rise to a flowchart, with the main steps to take and some strategies to apply at each stage, making a new methodology known to the organization, so that it can later apply it. We are convinced that this work methodology can also serve as a model for other organizations that have the same characteristics and face the same needs.
Abstract : This report aims to present the work done for the Grail in terms of recognizing the use of communication design in a professional context associated with non-profit organizations and/or associations. It is also intended to put into practice the knowledge acquired to contribute to the knowledge in graphic design, identifying the contributions and effectiveness of the artifacts developed throughout the internship. Based on some initial questions such as: "How can Design artefacts improve the effectiveness of the Grail messages?" or "How can information be visually adapted to raise awareness among the largest possible number of recipients?", non-interventionist and interventionist methodologies were used. In the former, methods were used such as the literature review, which allowed to deepen knowledge in study, with relevance in the various sub-themes addressed, case studies selected considering the means of action and the themes. In the interventional methodologies, generative methods were used, such as active research and diary recording. At the end, through the evaluative method of results analysis, conclusions and recommendations for future studies were obtained. The main results consist of the direct and internal approach as an added value for non-profit associations, establishing a current communication in each project and that at the same time solutions are found to reach a larger target audience, not neglecting the objectives, concepts and needs of the organization. It was also possible to see the differences between the permanence of a designer in the association versus a subcontractor, which gave rise to a flowchart, with the main steps to take and some strategies to apply at each stage, making a new methodology known to the organization, so that it can later apply it. We are convinced that this work methodology can also serve as a model for other organizations that have the same characteristics and face the same needs.
Access restrictions
openAccess
http://creativecommons.org/licenses/by/4.0/
http://creativecommons.org/licenses/by/4.0/
Language
por
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