Portuguese honey consummer's attitudes and characterization
Type
conferenceObject
Creator
Publisher
Identifier
SANTOS, M.J.P.L. ; CARMONA, C. ; ANJOS, O. (2012) - Portuguese honey consummer's attitudes and characterization. In Lusofona International Congress, Porto, 8- 10 novembro - Proceedings. Porto : UL. P. 36-37.
Title
Portuguese honey consummer's attitudes and characterization
Subject
Mel
Perfil do consumidor
Teoria do Comportamento Planeado (TCP) de Ajzen
Honey
Consumer profile
Theory of Planned Behaviour (TCP) of Ajzen
Perfil do consumidor
Teoria do Comportamento Planeado (TCP) de Ajzen
Honey
Consumer profile
Theory of Planned Behaviour (TCP) of Ajzen
Date
2013-07-02T16:53:49Z
2013-07-02T16:53:49Z
2012
2013-07-02T16:53:49Z
2012
Description
Este estudo tem como principais objectivos determinar o perfil do consumidor do mel em Portugal e as suas atitudes face ao produto, à produção e ao consumo de mel.
Para esse efeito foi elaborado e aplicado um questionário directo online. Este questionário foi aplicado uma amostra representativa de 1037 indivíduos. Foi efectuado um pré-teste do inquérito com cerca de 30 inquiridos.
Foram ainda analisadas as atitudes face ao produto, o apoio à apicultura, o foco apícola e as normas subjectivas sobre a produção e ao consumo de mel efectuado de acordo com da Teoria do Comportamento Planeado (TCP) de Ajzen.
The aim of this study is to evaluate the honey consumer’s profile in Portugal and their attitudes towards the product, the production and consumption of honey. For this purpose was developed and applied a questionnaire directly online. This questionnaire was completed by a representative sample of 1037 persons. It made a pre-test review with 30 respondents. We also analyzed the attitudes towards the product, supporting beekeeping, beekeeping focus and subjective norms on production and consumption of honey made in accordance with the Theory of Planned Behaviour (TCP) of Ajzen.
The aim of this study is to evaluate the honey consumer’s profile in Portugal and their attitudes towards the product, the production and consumption of honey. For this purpose was developed and applied a questionnaire directly online. This questionnaire was completed by a representative sample of 1037 persons. It made a pre-test review with 30 respondents. We also analyzed the attitudes towards the product, supporting beekeeping, beekeeping focus and subjective norms on production and consumption of honey made in accordance with the Theory of Planned Behaviour (TCP) of Ajzen.
Access restrictions
openAccess
Language
eng
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