A perspectiva de um negócio local sobre a gestão do design e do visual merchandising: análise do café François
Type
article
Creator
Publisher
Identifier
PILATTI, E. ; GOMEZ, G. ; MERINO, L. (2014) - A perspectiva de um negócio local sobre a gestão do design e do visual merchandising: análise do café François. Convergências : Revista de Investigação e Ensino das Artes. ISSN 1646 - 9054. Vol. VII, nº 14.
1646 - 9054
Title
A perspectiva de um negócio local sobre a gestão do design e do visual merchandising: análise do café François
Subject
Gestão do design
Visual merchandising
Boulangerie
Design management
Visual merchandising
Boulangerie
Visual merchandising
Boulangerie
Design management
Visual merchandising
Boulangerie
Date
2018-09-21T23:02:57Z
2018-09-21T23:02:57Z
2014
2018-09-21T23:02:57Z
2014
Description
A Gestão do Design apresenta um pensamento criavo e
possibilita soluções inovadoras para as mais variadas instâncias
organizacionais. Dessa forma, busca-se demonstrar aos gestores e
empresários os benecios de um plano de Gestão do Design eficaz e,
neste caso, a sua relação com o ponto de venda. A concorrência
mercadológica permite que o visual merchandising seja uma ferramenta
de diferenciação e conquista do consumidor. Portanto, este argo busca
identificar a relação existente entre a Gestão do Design e o Visual
merchandising aplicado a um estudo de caso de uma boulangerie da
cidade de Florianópolis – SC e qual o entendimento do proprietário sobre
estes assuntos. Através de levantamento bibliográfico sobre os dois
temas-chave, entrevista com o empresário e visitas ao local é descrita a
pesquisa proposta. Por meio do comportamento da organização em
estudo e, como objetivo secundário, será compreendida em que nível se
encontra a preocupação com o ponto de venda enquanto ferramenta da
Gestão do Design e contato direto com o consumidor e como as ações da
marca se refletem neste espaço.
ABSTRACT : The Design Management presents a creative thinking and provides innovative solutions for the most varied organizational levels. Thus, we seek to demonstrate to managers and business men the benefits of a Design Management effective plan and, in this case, their relaonship with the point of sale. The market competition allows the visual merchandising as a tool of differentiation and achievement of the consumer. Therefore, this article seeks to idenfy the relaonship between the Design Management and Visual merchandising applied to a case of a boulangerie of the city of Florianópolis - SC - Brazil and what is the owner’s understanding about these issues. Through a literature review about the two key issues, an interview with the manager and site visits, this research is described. Through the behavior of the organization under study and, as a secondary objective, it might be understood in wich level is the concern with the point of sale as a tool of Design Management and direct contact with the consumer and how the acons of the brand are reflected in this space.
info:eu-repo/semantics/publishedVersion
ABSTRACT : The Design Management presents a creative thinking and provides innovative solutions for the most varied organizational levels. Thus, we seek to demonstrate to managers and business men the benefits of a Design Management effective plan and, in this case, their relaonship with the point of sale. The market competition allows the visual merchandising as a tool of differentiation and achievement of the consumer. Therefore, this article seeks to idenfy the relaonship between the Design Management and Visual merchandising applied to a case of a boulangerie of the city of Florianópolis - SC - Brazil and what is the owner’s understanding about these issues. Through a literature review about the two key issues, an interview with the manager and site visits, this research is described. Through the behavior of the organization under study and, as a secondary objective, it might be understood in wich level is the concern with the point of sale as a tool of Design Management and direct contact with the consumer and how the acons of the brand are reflected in this space.
info:eu-repo/semantics/publishedVersion
Access restrictions
openAccess
http://creativecommons.org/licenses/by/4.0/
http://creativecommons.org/licenses/by/4.0/
Language
por
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