Estágio curricular na marca Viktor&Rolf : a alta-costura em diferentes mercados e públicos
Type
masterThesis
Identifier
202509222
Title
Estágio curricular na marca Viktor&Rolf : a alta-costura em diferentes mercados e públicos
Contributor
Fernandes, Ana Margarida Pires
Marcelo, Ana Sofia André Bentes
Marcelo, Ana Sofia André Bentes
Subject
Alta costura
Design de moda
Viktor&Rolf
Marketing
Estágio
High fashion
Fasion design
Internship
Domínio/Área Científica : Humanidades
Design de moda
Viktor&Rolf
Marketing
Estágio
High fashion
Fasion design
Internship
Domínio/Área Científica : Humanidades
Date
2020-07-17T15:24:02Z
2020-07-17T15:24:02Z
2019
2020
2020-07-17T15:24:02Z
2019
2020
Description
Este relatório é referente ao estágio curricular desenvolvido pela mestranda no ano letivo 2016/2017. Este foi realizado em Amesterdão, Holanda, na marca de alta-costura Viktor&Rolf. Com uma duração de 6 meses, o estágio teve início no final de Agosto de 2016 terminando em Fevereiro de 2017.
Com este estágio a mestrando pretendeu investigar os diferentes mercados que marcas de alta-costura utilizam como alternativa para abranger outros públicos. Desta forma, são também objeto de estudo estratégias de marketing.
O trabalho estará dividido em duas partes. Primeiramente, um enquadramento teórico ao tema onde consta toda a pesquisa e análise de informação relativa ao tópico investigativo. Numa segunda fase é então apresentado o trabalho desenvolvido durante o estágio, o qual demonstrará exemplos relacionados com o estudo desenvolvido anteriormente.
O estágio foi desenvolvido no departamento de Styling (Design) no atelier Viktor&Rolf, permitindo à mestranda acompanhar de perto e participar em todas as etapas do processo de design. Desta forma, foi também possível encontrar respostas às questões de investigação.
Abstract : This master thesis report referes to an internship developed by the gratuate student during the schoolar year of 2016/17 in order to complet her master studies. The internship was carried out at the Duth fashion brand Viktor&Rolf, at their studio based in Amsterdan, The Netherlands, with a duration of 6 months starting by the end of August 2016 utill February 2017. The student intends to understand how high fashion brands can achive diferente markets and which marketing strategies they could use to reach them. In that way, this internship will allow the student understanding this topic as much as finding answers for her investigative questions. This report will be presented into two diferente partes. On the first one we will find an introduction to the topic of this master thesis, followed by all the resource and analysis about the investigative topic. The second chapter will be focus on the report about all the work developed during the internship. Once this internship was developed at the styling (design) department of Viktor&Rolf, the student were alowed to follow all the design process helping with many diferente tasks in all of the steps.
Abstract : This master thesis report referes to an internship developed by the gratuate student during the schoolar year of 2016/17 in order to complet her master studies. The internship was carried out at the Duth fashion brand Viktor&Rolf, at their studio based in Amsterdan, The Netherlands, with a duration of 6 months starting by the end of August 2016 utill February 2017. The student intends to understand how high fashion brands can achive diferente markets and which marketing strategies they could use to reach them. In that way, this internship will allow the student understanding this topic as much as finding answers for her investigative questions. This report will be presented into two diferente partes. On the first one we will find an introduction to the topic of this master thesis, followed by all the resource and analysis about the investigative topic. The second chapter will be focus on the report about all the work developed during the internship. Once this internship was developed at the styling (design) department of Viktor&Rolf, the student were alowed to follow all the design process helping with many diferente tasks in all of the steps.
Access restrictions
openAccess
http://creativecommons.org/licenses/by/4.0/
http://creativecommons.org/licenses/by/4.0/
Language
por
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