Desenvolvimento de aplicações na construção da imagem da marca : estágio académico na Koolbrand
Type
masterThesis
Creator
Identifier
202519732
Title
Desenvolvimento de aplicações na construção da imagem da marca : estágio académico na Koolbrand
Contributor
Silva, José Miguel Gago da
Martins, Daniel Raposo
Martins, Daniel Raposo
Subject
Branding
Design de comunicação
Identidade visual corporativa
Design gráfico
Communication design
Corporate visual identity
Graphic design
Domínio/Área Científica : Humanidades
Design de comunicação
Identidade visual corporativa
Design gráfico
Communication design
Corporate visual identity
Graphic design
Domínio/Área Científica : Humanidades
Date
2020-09-23T11:50:52Z
2020-09-23T11:50:52Z
2020
2020
2020-09-23T11:50:52Z
2020
2020
Description
No âmbito da área de estudos em design de comunicação, surgiu o interesse, por parte da candidata, pela investigação no Desenvolvimento de Aplicações na construção da Imagem da Marca. Assim, a discente, orientou o seu trabalho de investigação de mestrado para uma especialização no tema da Identidade Visual Corporativa, explorando este tema nos projetos conduzidos posteriormente no local de estágio.
Surgiu a vontade e a necessidade de colaborar com uma empresa de design de comunicação, tendo sido realizada a proposta à empresa Koolbrand, onde pudesse explorar o desenvolvimento e a gestão da criação de uma marca até ao seu desenvolvimento final incluindo as várias aplicações. Desta forma, foi possível entrar desenvolver o plano de trabalho, com a empresa situada na cidade de Vigo, região de Pontevedra, Espanha.
Com este estágio, houve a oportunidade de entender a realidade em contexto de trabalho, prestando, apoio à equipa de trabalho.
Desta forma, pretendeu-se obter uma formação sólida e consolidada no tema de investigação associado ao estágio. Foram também adquiridas práticas de trabalho que permitiram uma futura inserção no mercado de trabalho.
Abstract : Within the scope of studies in Communication Design, the candidate's interest in research in Application Development in the construction of the Brand Image emerged. Thus, the student guided her master's research work towards a specialization in the theme of Corporate Visual Identity, exploring this theme in the projects conducted subsequently at the internship location. The desire and the need to collaborate with a communication design company arose, and the proposal was made to the Koolbrand company, where he could explore the development and management of the creation of a brand until its final development including the various applications. In this way, it was possible to start developing the work plan, with the company located in the city of Vigo, Pontevedra region, Spain. With this internship, there was an opportunity to understand the reality in the work context, providing support to the work team. Thus, it was intended to obtain a solid and consolidated training in the research theme associated with the internship. Work practices were also acquired that allowed a future insertion in the labor market.
Abstract : Within the scope of studies in Communication Design, the candidate's interest in research in Application Development in the construction of the Brand Image emerged. Thus, the student guided her master's research work towards a specialization in the theme of Corporate Visual Identity, exploring this theme in the projects conducted subsequently at the internship location. The desire and the need to collaborate with a communication design company arose, and the proposal was made to the Koolbrand company, where he could explore the development and management of the creation of a brand until its final development including the various applications. In this way, it was possible to start developing the work plan, with the company located in the city of Vigo, Pontevedra region, Spain. With this internship, there was an opportunity to understand the reality in the work context, providing support to the work team. Thus, it was intended to obtain a solid and consolidated training in the research theme associated with the internship. Work practices were also acquired that allowed a future insertion in the labor market.
Access restrictions
restrictedAccess
Language
por
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