Visagismo como ferramenta de branding pessoal : desconstruindo padrões de beleza femininos na sociedade contemporânea
Type
article
Creator
Publisher
Identifier
ALMEIDA, Raphaella de (2021) - Visagismo como ferramenta de branding pessoal : desconstruindo padrões de beleza femininos na sociedade contemporânea. Convergências : Revista de Investigação e Ensino das Artes. ISSN 1646 - 9054. Vol. XIV, nº 27, p. 1-7.
1646 - 9054
Title
Visagismo como ferramenta de branding pessoal : desconstruindo padrões de beleza femininos na sociedade contemporânea
Subject
Marca
Branding pessoal
Visagismo
Público feminino
Padrões de beleza
Personal branding
Visagism
Female public
Beauty standards
Branding pessoal
Visagismo
Público feminino
Padrões de beleza
Personal branding
Visagism
Female public
Beauty standards
Date
2021-06-22T10:13:17Z
2021-06-22T10:13:17Z
2021
2021-06-22T10:13:17Z
2021
Description
O presente estudo procura provar como o conceito de visagismo, conhecido e usado principalmente na área da beleza, atrelado ao conceito de branding pessoal, auxilia no desenvolvimento da marca, conseguindo destacar pontos pouco explorados e desconhecidos da personalidade da pessoa, consequentemente a tornando mais humana e resgatando originalidade e personalidade para sua marca, desmistificando os padrões de beleza estabelecidos na contemporaneidade. A gestão da imagem pessoal, tem sempre como objetivo construir uma figura de destaque que seja lembrada e que transmita verdade, tornando-se mais conhecida, mais desejada e que seja lembrada no mercado, sendo assim um conceito mais amplo do que apenas gerenciamento estratégico, já que está ligado também a quem você é e a tudo aquilo que te torna único e verdadeiro, tornando-se mais positiva na mente dos consumidores. O trabalho constata a relevância do visagismo como ferramenta ativa, que através da leitura das linhas do rosto, do conhecimento da personalidade e características de cada pessoa, consegue assim aquilo de mais autêntico que a pessoa pode transmitir, transformando dados em material para auxiliar e desenvolver com maior precisão uma marca pessoal consolidada ou em desenvolvimento que deixará sua marca no mundo. A nova técnica foi aplicada, em sites de redes sociais, uma pesquisa para novos planos de negócio, em específico ao público feminino, que busca se destacar da massificação. A metodologia utilizada está fundamentada na pesquisa bibliográfica a partir de autores como Zygmunt Bauman, Wolfgang Haug,Philip Kotler e Philip Charles.
ABSTRACT : The present study seeks to prove how the concept of visagism, known and used mainly in the area of beauty, linked to the concept of personal branding, helps in the development of the brand, managing to highlight little explored and unknown points of the person's personality, consequently making it more human. and rescuing originality and personality for your brand, demystifying the beauty standards established in contemporary times. The management of personal image, always aims to build a prominent figure that is remembered and that conveys truth, becoming more known, more desired and remembered in the market, thus being a broader concept than just strategic management, since it is also linked to who you are and everything that makes you unique and true, becoming more positive in the minds of consumers. The work confirms the relevance of visagism as an active tool, which through the reading of the face lines, the knowledge of the personality and characteristics of each person, thus achieving the most authentic thing that the person can transmit, transforming data into material to assist and develop more accurately a consolidated or developing personal brand that will leave its mark on the world. The new technique was applied, on social networking sites, a search for new business plans, specifically to the female audience, which seeks to stand out from the mass. The methodology used is based on bibliographic research from authors such as Zygmunt Bauman, Wolfgang Haug, Philip Kotler and Philip Charles
info:eu-repo/semantics/publishedVersion
ABSTRACT : The present study seeks to prove how the concept of visagism, known and used mainly in the area of beauty, linked to the concept of personal branding, helps in the development of the brand, managing to highlight little explored and unknown points of the person's personality, consequently making it more human. and rescuing originality and personality for your brand, demystifying the beauty standards established in contemporary times. The management of personal image, always aims to build a prominent figure that is remembered and that conveys truth, becoming more known, more desired and remembered in the market, thus being a broader concept than just strategic management, since it is also linked to who you are and everything that makes you unique and true, becoming more positive in the minds of consumers. The work confirms the relevance of visagism as an active tool, which through the reading of the face lines, the knowledge of the personality and characteristics of each person, thus achieving the most authentic thing that the person can transmit, transforming data into material to assist and develop more accurately a consolidated or developing personal brand that will leave its mark on the world. The new technique was applied, on social networking sites, a search for new business plans, specifically to the female audience, which seeks to stand out from the mass. The methodology used is based on bibliographic research from authors such as Zygmunt Bauman, Wolfgang Haug, Philip Kotler and Philip Charles
info:eu-repo/semantics/publishedVersion
Access restrictions
openAccess
http://creativecommons.org/licenses/by/4.0/
http://creativecommons.org/licenses/by/4.0/
Language
por
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