Gestão de projetos de investigação em design de comunicação : proposta de metodologia
Type
masterThesis
Identifier
202734420
Title
Gestão de projetos de investigação em design de comunicação : proposta de metodologia
Contributor
Neves, João Vasco Matos
Subject
Investigação em design de comunicação
Gestão de design
Gestão de projeto
Design thinking
Visual thinking
Research in communication design
Design management
Project management
Design thinking
Visual thinking
Domínio/Área Científica : Humanidades
Gestão de design
Gestão de projeto
Design thinking
Visual thinking
Research in communication design
Design management
Project management
Design thinking
Visual thinking
Domínio/Área Científica : Humanidades
Date
2021-06-22T10:21:28Z
2021-06-22T10:21:28Z
2021
2021
2021-06-22T10:21:28Z
2021
2021
Description
Este projeto visa o desenvolvimento de uma proposta de metodologia de gestão de
projetos de investigação em design de comunicação, que tem como objetivos
evidenciar a importância da aplicação da investigação em design de comunicação em
contexto da prática profissional, a criação de novo conhecimento científico,
enfatizando a valorização da visão holística e da gestão de design, e compreender de
que forma a gestão de projeto pode auxiliar quer na compreensão da visão holística do
problema, quer na respetiva solução.
Foram utilizadas metodologias não-intervencionistas e intervencionistas. No caso das
metodologias não-intervencionistas, foram utilizados os métodos exploratórios de
revisão da literatura, entrevistas exploratórias e estudo de casos. No que concerne às
metodologias intervencionistas, foram utilizados os métodos generativos de
investigação ativa, triangulação da informação e matriz ponderada. Em último lugar,
utilizou-se o método avaliativo de análise dos resultados.
Com a finalidade de desenvolver uma metodologia de gestão de projetos de
investigação em design de comunicação, foram analisados cinco estudos de caso
relacionados com as áreas de desenvolvimento de produtos agroalimentares,
desenvolvimento de produtos de cosmética/farmacêutica; investigação cultural, e
promoção e divulgação ambiental. Além disso, também foi efetuada a revisão da
literatura, considerando os autores de referência das várias disciplinas no âmbito do
projeto, nomeadamente a investigação em design de comunicação, gestão de design,
gestão de projeto, design thinking, visual design e design de comunicação visual.
No âmbito do desenvolvimento do presente projeto, também foi realizado um estágio
curricular no grupo de investigação RETHINK, tendo sido fundamental para obter uma
perspetiva do contexto de prática profissional, e assim complementar as perspetivas
dos autores de referência, desenvolvendo um modelo fundamentado num contexto
teórico-prático de investigação.
Abstract : This project aims to develop a proposal for a methodology for the management of research projects in communication design, which aims to evidence the importance of applying research in communication design in the context of professional practice, the creation of new scientific knowledge, emphasizing the valorization of the holistic view and design management, and to understand how project management can help both in understanding the holistic view of the problem and in the respective solution. Non-interventionist and interventionist methodologies were used. In the case of non-interventionist methodologies, exploratory methods of literature review, exploratory interviews and case studies were used. Regarding the interventionist methodologies, the generative methods of active investigation, information triangulation and weighted matrix were used. Finally, we used the evaluation method of analyzing the results. In order to develop a methodology for the management of research projects in communication design, five case studies related to the areas of development of agrifood products, development of cosmetic / pharmaceutical products were analysed; cultural research, and environmental promotion and dissemination. In addition, a literature review was also carried out, considering the reference authors of the various disciplines in the scope of the project, namely the research in communication design, design management, project management, design thinking, visual design and visual communication design. Within the scope of the development of this project, a curricular internship was also carried out in the research group RETHINK, having been fundamental to obtain a perspective of the context of professional practice, and thus complement the perspectives of the reference authors, developing a model based on a theoretical and practical context of research.
Abstract : This project aims to develop a proposal for a methodology for the management of research projects in communication design, which aims to evidence the importance of applying research in communication design in the context of professional practice, the creation of new scientific knowledge, emphasizing the valorization of the holistic view and design management, and to understand how project management can help both in understanding the holistic view of the problem and in the respective solution. Non-interventionist and interventionist methodologies were used. In the case of non-interventionist methodologies, exploratory methods of literature review, exploratory interviews and case studies were used. Regarding the interventionist methodologies, the generative methods of active investigation, information triangulation and weighted matrix were used. Finally, we used the evaluation method of analyzing the results. In order to develop a methodology for the management of research projects in communication design, five case studies related to the areas of development of agrifood products, development of cosmetic / pharmaceutical products were analysed; cultural research, and environmental promotion and dissemination. In addition, a literature review was also carried out, considering the reference authors of the various disciplines in the scope of the project, namely the research in communication design, design management, project management, design thinking, visual design and visual communication design. Within the scope of the development of this project, a curricular internship was also carried out in the research group RETHINK, having been fundamental to obtain a perspective of the context of professional practice, and thus complement the perspectives of the reference authors, developing a model based on a theoretical and practical context of research.
Access restrictions
openAccess
http://creativecommons.org/licenses/by/4.0/
http://creativecommons.org/licenses/by/4.0/
Language
por
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