Impacto da pandemia no design e na comunicação de conteúdos culturais teatrais
Type
article
Creator
Publisher
Identifier
LAMEIRO, Mónica (2022) - Impacto da pandemia no design e na comunicação de conteúdos culturais teatrais. Convergências : Revista de Investigação e Ensino das Artes. ISSN 1646 - 9054. Vol. XV, nº 29, p. 41-47.
1646-9054
Title
Impacto da pandemia no design e na comunicação de conteúdos culturais teatrais
Pandemic impact on design and communication for theater cultural contents
Pandemic impact on design and communication for theater cultural contents
Subject
Design
Cultural
Theater
Pandemic
Digital platform
Teatro
Pandemia
Plataforma digital
Cultural
Theater
Pandemic
Digital platform
Teatro
Pandemia
Plataforma digital
Date
2022-07-14T15:28:16Z
2022-07-14T15:28:16Z
2022
2022-07-14T15:28:16Z
2022
Description
O design permite-nos responder a um mundo em constante mudança. A pandemia teve um profundo impacto nos sectores artísticos e culturais, afectando o bem-estar global e a economia de instituições e países. O sector cultural foi obrigado a fechar portas e com essa resolução surgiram várias novas prioridades na produção artística. Enquanto algumas áreas das indústrias criativas já utilizavam tecnologias para promover a sua arte, o teatro estava até então dependente dos modelos clássicos: o público físico. Com a pandemia, os teatros foram forçados a tornar-se mais flexíveis e a implementar um conjunto de novas soluções para promover e manter vivas as suas produções na mente do seu público. Em tempo recorde, o design e os designers acompanharam esta crise cultural e desempenharam um papel activo na adaptação das formas e meios de divulgação do teatro. O designer desempenhou um papel fundamental nesta acção, não só no estabelecimento de um programa de comunicação digital coeso, mas também para diferenciar teatros e produções. O teatro não conseguiu cumprir o seu objectivo de ligação física entre actores e público, tornando-se parte dos percursos visuais de alimentação das redes sociais. Mas não é apenas a partir do palco que as histórias teatrais são feitas, pois existe uma vasta gama de conteúdos associados às produções que valem a pena ser partilhados. O presente estudo reflete sobre o impacto da pandemia na concepção cultural e divulgação de espectáculos teatrais, sugestão de olhar para a produção de conteúdos digitais numa perspectiva aberta de acesso à cultura, representada numa plataforma digital (protótipo) dedicada à conversa, pensamento e partilha de histórias teatrais e das pessoas que as fazem.
Abstract : Design allows us to respond to a constantly changing world. The pandemic had a profound impact on arts and cultural sectors, affecting global well-being and economy of institutions and countries. The cultural sector was forced to close doors and with that resolution several new priorities in artistic production have emerged. While some areas of the creative industries were already using technologies to promote their art, theater was until then dependent on the classic models: the physical audience. With the pandemic, theaters were forced to become more flexible and to implement a set of new solutions to promote and keep their productions alive in the minds of their audiences.In record time, design and designers followed this crisis in culture and played an active role in adapting the ways and means of disseminating theater. The designer played a fundamental role in this action, not only in the establishment of a cohesive digital communication program, but also to differentiate theaters and productions. The theater failed to accomplish its purpose of physical connection between actors and public, becoming part of visual paths in social network feeds. But it is not only from the stage that theater stories are made, as there is a wide range of content associated with the productions that are worth to be shared. The present study reflects on the impact of the pandemic on cultural design and disclosure of theater shows, suggestion to look at the production of digital contents in an open perspective of access to culture, represented in a digital platform (prototype) dedicated to conversation, thinking and sharing of theater stories and the people who make it.
info:eu-repo/semantics/publishedVersion
Abstract : Design allows us to respond to a constantly changing world. The pandemic had a profound impact on arts and cultural sectors, affecting global well-being and economy of institutions and countries. The cultural sector was forced to close doors and with that resolution several new priorities in artistic production have emerged. While some areas of the creative industries were already using technologies to promote their art, theater was until then dependent on the classic models: the physical audience. With the pandemic, theaters were forced to become more flexible and to implement a set of new solutions to promote and keep their productions alive in the minds of their audiences.In record time, design and designers followed this crisis in culture and played an active role in adapting the ways and means of disseminating theater. The designer played a fundamental role in this action, not only in the establishment of a cohesive digital communication program, but also to differentiate theaters and productions. The theater failed to accomplish its purpose of physical connection between actors and public, becoming part of visual paths in social network feeds. But it is not only from the stage that theater stories are made, as there is a wide range of content associated with the productions that are worth to be shared. The present study reflects on the impact of the pandemic on cultural design and disclosure of theater shows, suggestion to look at the production of digital contents in an open perspective of access to culture, represented in a digital platform (prototype) dedicated to conversation, thinking and sharing of theater stories and the people who make it.
info:eu-repo/semantics/publishedVersion
Access restrictions
openAccess
http://creativecommons.org/licenses/by/4.0/
http://creativecommons.org/licenses/by/4.0/
Language
eng
Comments
