A importância do design gráfico na comunicação para economia circular : caso de estudo Idanha FoodLab/Food4Sustainability
Type
masterThesis
Creator
Identifier
203049357
Title
A importância do design gráfico na comunicação para economia circular : caso de estudo Idanha FoodLab/Food4Sustainability
Contributor
Neves, João Vasco Matos
Subject
Design de comunicação
Economia circular
Laboratório colaborativo
Simplificação de informação
Communication design
Circular economy
Colaborative laboratory
Simplification of information
Domínio/Área Científica : Humanidades
Economia circular
Laboratório colaborativo
Simplificação de informação
Communication design
Circular economy
Colaborative laboratory
Simplification of information
Domínio/Área Científica : Humanidades
Date
2022-08-04T10:30:34Z
2022-08-04T10:30:34Z
2022
2022
2022-08-04T10:30:34Z
2022
2022
Description
O presente projeto insere-se no âmbito do curso de mestrado em Design Gráfico da Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco, em associação com a Faculdade de Arquitetura da Universidade de Lisboa, com foco no design de comunicação.
Foi aplicada uma metodologia mista, não-intervencionista (observação e pes-quisa) e intervencionista (investigação ativa). A metodologia não intervencionista consistiu na revisão da literatura, enquanto a investigação intervencionista provém do caso de estudo exploratório, concretamente, um estágio.
Esta proposta de desenvolvimento de investigação centrada no design de comu-nicação visa alcançar dois objetivos: Primeiramente a simplificação na transmissão de informação relativa à economia circular, enquanto método de gestão de recursos, servindo tanto empresas como empresários, mas também o público em geral no co-nhecimento do processo e modo de aplicação nas suas vidas pessoais, contribuindo para um melhor controlo de recursos e uma redução de resíduos no meio ambiente.
Em segundo lugar pretendeu-se comunicar o Laboratório Colaborativo Idanha FoodLab/Food4Sustainability de forma diferenciada no contexto da investigação agroalimentar, através do desenvolvimento de um sistema de identidade visual e múltiplos suportes.
Espera-se, com os resultados obtidos, contribuir para a melhoria da transmissão de conceitos complexos e da comunicação científica, relevando o papel do design gráfico na definição da identidade visual e estratégias de comunicação no setor agro-alimentar, em específico na economia circular.
Abstract : This project is part of the Master's Degree in Graphic Design at the Escola Supe-rior de Artes Aplicadas do Instituto Politécnico de Castelo Branco, in association with the Faculty of Architecture of the University of Lisbon, with a focus on commu-nication design. A mixed methodology, non-interventionist (observation and research) and inter-ventionist (active research) were applied. The non-interventionist methodology consisted of a literature review, while the interventionist research comes from an exploratory case study, specifically, an internship. This research development proposal focused on communication design aims to achieve two objectives: Firstly, simplifying the conveyance of information related to circular economy, as a resource management method, serving both companies and entrepreneurs, but also the public in general in the knowledge of the process and way of application in their personal lives, contributing to a better control of re-sources and a reduction of waste in the environment. Secondly, it’s intended to communicate the Idanha FoodLab/Food4Sustainabil-ity Collaborative Laboratory in a differentiated way in the context of agri-food re-search, through the development of a visual identity system and multiple supports. It is expected, with the obtained results, to contribute to the improvement of the transmission of complex concepts and scientific communication, highlighting the role of graphic design in the definition of visual identity and communication strate-gies in the agri-food sector, specifically in the circular economy.
Abstract : This project is part of the Master's Degree in Graphic Design at the Escola Supe-rior de Artes Aplicadas do Instituto Politécnico de Castelo Branco, in association with the Faculty of Architecture of the University of Lisbon, with a focus on commu-nication design. A mixed methodology, non-interventionist (observation and research) and inter-ventionist (active research) were applied. The non-interventionist methodology consisted of a literature review, while the interventionist research comes from an exploratory case study, specifically, an internship. This research development proposal focused on communication design aims to achieve two objectives: Firstly, simplifying the conveyance of information related to circular economy, as a resource management method, serving both companies and entrepreneurs, but also the public in general in the knowledge of the process and way of application in their personal lives, contributing to a better control of re-sources and a reduction of waste in the environment. Secondly, it’s intended to communicate the Idanha FoodLab/Food4Sustainabil-ity Collaborative Laboratory in a differentiated way in the context of agri-food re-search, through the development of a visual identity system and multiple supports. It is expected, with the obtained results, to contribute to the improvement of the transmission of complex concepts and scientific communication, highlighting the role of graphic design in the definition of visual identity and communication strate-gies in the agri-food sector, specifically in the circular economy.
Access restrictions
openAccess
http://creativecommons.org/licenses/by/4.0/
http://creativecommons.org/licenses/by/4.0/
Language
por
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