The potential of narrative devices in a video promoting the use of an ambarscience didactic toy in classrooms

conferenceObject

Brandão, Daniel
Silva, Bruno
Martins, Nuno
Raposo, D.
Neves, J.V.M.
Silva, J.G.

Springer

BRANDÃO, Daniel [et al.] (2021) - The potential of narrative devices in a video promoting the use of an ambarscience didactic toy in classroom. In RAPOSO, D. [et al.] (eds) - In RAPOSO, D. [et al.] (eds) - Advances in design, music and arts : Meeting of Research in Music, Arts and Design, 7, EIMAD 2020. Springer, Cham. p. 177-193. (Springer Series in Design and Innovation ; vol. 9). DOI 10.1007/978-3-030-55700-3_13

978-3-030-55699-0

10.1007/978-3-030-55700-3_13

The potential of narrative devices in a video promoting the use of an ambarscience didactic toy in classrooms

Advertising video
Flashback and flashforward
Digital design
Didactic toys

2023-02-22T17:19:41Z
2023-02-22T17:19:41Z
2021

This research aimed to study and develop an advertising video to promote the placement of an ambarscience didactic toy in the Primary School classroom context, as complement to the teaching process, as this is something, according to our study, unprecedented in this type of toys. We aimed to understand the relevance of using nonlinear narrative structure in this type of videos and how the used of flashback and flashforward narrative devices would help in enlightening the learning potential of the toy. For Albino (Albino 2013) babies since birth are highly predisposed to learn and their brain naturally absorbs all the information of new life, this is not optional, it is a human condition. According to the same author, since children are born they are constantly absorbing information and learning, it is up to adults to promote their learning and the development of many of their abilities. Didactic and educational toys are a good support in this training, helping them to develop all their skills in the development of imagination, memory, concentration and visual perception. In this paper, after an introduction to the contextual and theoretical framework, we briefly present the empirical methodology adopted in the practical project, which involved all the fieldwork developed in the toys company, the enquiries for selecting the product to study and promote, the different video creative and production stages; and the test and analyzes of reactions to the video prototype.
info:eu-repo/semantics/publishedVersion

restrictedAccess

eng