O contributo do design gráfico na desconstrução da masculinidade tóxica : desconstruções de estereótipos
Type
masterThesis
Creator
Identifier
203236793
Title
O contributo do design gráfico na desconstrução da masculinidade tóxica : desconstruções de estereótipos
Contributor
Silva, José Miguel Gago da
Subject
Design gráfico
Comunicação
Masculinidade tóxica
Identidade de género
Desconstrução
Graphic design
Communication
Toxic masculinity
Gender identity
Desconstruction
Domínio/Área Científica : Humanidades
Comunicação
Masculinidade tóxica
Identidade de género
Desconstrução
Graphic design
Communication
Toxic masculinity
Gender identity
Desconstruction
Domínio/Área Científica : Humanidades
Date
2023-02-24T12:17:17Z
2023-02-24T12:17:17Z
2022
2023-02-24T12:17:17Z
2022
Description
O presente documento destina-se a apresentar a Dissertação do estágio realizado em Málaga, Espanha, com o coletivo Zambra – Iniciativas para a Ação Social, que decorre no âmbito da obtenção do grau de Mestre em Design Gráfico na Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco. Tem por intuito evidenciar o contributo da união de duas áreas de conhecimento, o Design e o Social, pretendo explorar nesse contexto a transmissão de informação sobre a Masculinidade Tóxica, e de que forma poderá ser processada a sua desconstrução na comunicação através de elementos visuais. Por sua vez, a masculinidade tóxica é um tema que foi construído assente em fatores históricos e culturais que se afastam da biologia do ser humano e que afetam o bem-estar dos indivíduos que são alvos destes construtos. O tema engloba outras áreas de interesse, como o feminismo, a identidade de género e, consequentemente, o fenómeno queer, que contribuem para um melhor entendimento da matéria. O objetivo consiste na transmissão de informação através de meios visuais e criativos que, em conjunto, possibilitem uma consciencialização social sobre as raízes históricas pelas quais se rege o sexo masculino na construção da sua identidade. Para tal, as metodologias abordadas ao longo do documento assentam numa metodologia mista, intervencionista e não intervencionista, qualitativa e quantitativa, utilizando complementarmente a técnica de recolha de dados Focus Group. Com a última pretende-se reunir o máximo de dados, unânimes, possíveis sobre a forma como o Design pode contribuir, ou não, para a desconstrução da identidade de géneros, bem como para uma reflexão mais dedicada sobre o tema da masculinidade tóxica.
Abstract : This document is intended to present the paper work training to be held in Malaga, Spain, with the collective Zambra - Initiatives for Social Action, which takes place in the scope of obtaining a Master's degree in Graphic Design at the Higher School of Applied Arts of the Polytechnic Institute of Castelo Branco. It is intended to highlight the contribution of the union of two areas of knowledge, Design and Social, and I intend to explore in this context the transmission of information about Toxic Masculinity, and how its deconstruction in the communication through visual elements can be processed. On the other hand, toxic masculinity is a theme that was built on historical and cultural factors that deviate from the biology of the human being and affect the well-being of individuals who are the targets of these constructs. The theme encompasses other areas of interest, such as feminism, gender identity and, consequently, the queer phenomenon, which contribute to a better understanding of the subject. The objective is to transmit information through visual and creative means that, together, make possible a social awareness about the historical roots by which the male sex is governed in the construction of its identity. To that end, the methodologies addressed throughout the document are based on a mixed methodology, interventionist and non-interventionist, qualitative and quantitative, using complementally the data collection technique Focus Group. With the latter it is intended to gather as much data, unanimous, as possible on how Design can contribute to the deconstruction of gender identity, as well as to a more dedicated reflection on the topic of toxic masculinity.
Abstract : This document is intended to present the paper work training to be held in Malaga, Spain, with the collective Zambra - Initiatives for Social Action, which takes place in the scope of obtaining a Master's degree in Graphic Design at the Higher School of Applied Arts of the Polytechnic Institute of Castelo Branco. It is intended to highlight the contribution of the union of two areas of knowledge, Design and Social, and I intend to explore in this context the transmission of information about Toxic Masculinity, and how its deconstruction in the communication through visual elements can be processed. On the other hand, toxic masculinity is a theme that was built on historical and cultural factors that deviate from the biology of the human being and affect the well-being of individuals who are the targets of these constructs. The theme encompasses other areas of interest, such as feminism, gender identity and, consequently, the queer phenomenon, which contribute to a better understanding of the subject. The objective is to transmit information through visual and creative means that, together, make possible a social awareness about the historical roots by which the male sex is governed in the construction of its identity. To that end, the methodologies addressed throughout the document are based on a mixed methodology, interventionist and non-interventionist, qualitative and quantitative, using complementally the data collection technique Focus Group. With the latter it is intended to gather as much data, unanimous, as possible on how Design can contribute to the deconstruction of gender identity, as well as to a more dedicated reflection on the topic of toxic masculinity.
Access restrictions
openAccess
http://creativecommons.org/licenses/by/4.0/
http://creativecommons.org/licenses/by/4.0/
Language
por
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