NEVES, J.V. M: [et al.] (2021) - Design and communication for the territory : promotion and enhancement of heritage based on tourist routes. In REBELO, F. (ed.) - Advances in ergonomics in design : Proceedings of the AHFE 2021 Virtual Conference on Ergonomics in Design. Springer, Cham. p. 79-86. (Lecture Notes in Networks and Systems ; vol 261). https://doi.org/10.1007/978-3-030-79760-7_10
978-3-030-79759-1
10.1007/978-3-030-79760-7_10
Title
Design and communication for the territory : promotion and enhancement of heritage based on tourist routes
Subject
Communication design Visual identity Information design Tourist routes
Date
2023-03-02T12:37:06Z 2023-03-02T12:37:06Z 2021
Description
This article results from the analysis of results of the Ordo Christi Project - Artistic Heritage of the Order of Christ between Zêzere and Tejo rivers (15th and 16th centuries), developed by the Polytechnic Institute of Castelo Branco and other organizations in Portugal. This document focuses on integrated communication and the theme of information design. The investigative process starts from the case study of the Ordo Christi Project, namely the analysis of the supports and means of communication developed, applying a interventionist research methodology, qualitative basis. The project aimed to promote knowledge and contribute to make historiographic information clearer and more accessible to society, seeking its applicability for tourism and educational purposes. For the pursuit of the proposed objectives, it was found in communication and information design the strategic tools for divulgation of the results and the developed routes, expressed through multiple means of information, dissemination and promotion. info:eu-repo/semantics/publishedVersion
