Oliveira, D. [et al.] (2021) - Synthesis models of project and design methodologies applied in research projects in communication design. In MARTINS, N. ; BRANDÃO, D. ; SILVA, F. Moreira da (eds) - Perspectives on design and digital communication II : research, innovation and best practices. Springer, Cham. p. 163-177. (Springer Series in Design and Innovation ; vol. 14). DOI https://doi.org/10.1007/978-3-030-75867-7_11
978-3-030-75866-0
10.1007/978-3-030-75867-7_11
Title
Synthesis models of project and design methodologies applied in research projects in communication design
The present study results from a set of studies developed in the scope of project and design methodologies. Through non-interventionist and interventionist methodologies with qualitative basis, the methodologies of several research projects in communication design were analysed. In this way, this study evidences the importance of using suitable methodologies, applying project management and design management concepts, and lastly demonstrates how Design Thinking and visual thinking methods can improve the outcomes of the projects when all these disciplines are used together. This study has as main goals the development of methodologic synthesis models that help in the decision-making process, and to simplify the design process through the visual thinking and Design Thinking tools that allowed the designers to have a holistic perspective of each project. Besides this, it was expected that these synthesis models could be applied in other research projects in the communication design field. info:eu-repo/semantics/publishedVersion
